Dear All,
I am an independent consultant and have been an Associate of the IIB for over three years. I am also the (unpaid, volunteer) chairman of an IIB regional group so I and my committee support and help the new Associates who are accredited in our region (from the Watford area, north-west London, Herts generally, and surrounding counties).
Obvously I can't speak on behalf of the IIB management, but from an Associate perspective I am happy to answer any of the questions that any of you as prospective joiners are asking, if I can.
I don't see any great mystique about the IIB. Being an Associate helps me build my business because as an independent consultant I am able to say I have a network of 3,500 skilled people behind me! The IIB is simply an accreditation organisation that gives me access to a worldwide network of like-minded (I hope!) independent businesspeople who all look after their own clients and are trying to make a living the same way I am. It is CERTAINLY not a multi-level-marketing or pyramid type scheme as I would never sign up to such a thing - to join was a matter of passing the various tests and interviews based on the skills and experience I was able to demonstrate from my career to date.
I get the impression from some of your postings that you have concerns as to why the organisation doesn't market or promote itself actively. I'm not sure that's relevant to our own situations and, as I said, can't speak for the IIB hierarchy but I can say that since the monthly intake of new people has seemed to me to be consistently the same amount of people each month since I joined in 2002, I should imagine the IIB is happy with its level of recruitment, so who am I to question how they spend their advertising budget! Anyway, when I'm out with clients or prospects, it is MY company profile I want to raise, and the point of the IIB accreditation is simply the additional gravitas it gives me and my company, the same as some of my other colleagues use when they show they are also members of the Institute of Directors or Institute of Marketing or CIPD or whatever the relevant industry body is that they might belong to.
Yes the IIB was a significant investment for me but it has certainly been worth it. The ability to go into any prospective client and be confident that whatever their problem I am likely to be able to find someone in our network who can solve it, is invaluable to me.
I do tell all new Associates that the first six months are probably the most difficult since it takes a bit of time to find your feet, get to know the people in your region and how their skills and experience, and those of Associates from the wider worldwide network, can help you build your own business. But that's where we come in with the regional group network, specifically to help the new folks get started. The regional groups also do some CPD and provide regional email networks for promoting business-to-business opportunities within the region. And yes, it's all rather fun as well!
I can see from the previous postings that many of you are in contact with IIB representatives in your own regions or countries who I'm sure can answer any concerns you have, but if you wish to contact me please do, at my email address
sharon@screenidol.co.uk. There have obviously been some misconceptions about the IIB, based on what I'm reading here, and I'm happy to clear those up if I can.
Sharon Pink