Assistance to Consumers Example 4
We monitor the media regularly for advertisements of financial services. A financial service provider was advertising a
product. When we examined the terms and conditions of the product on offer we realised that the claims made in the
advertisement were untrue. We immediately requested all marketing of the product to be withdrawn and called
representatives of the financial service provider to a meeting to discuss the product and their marketing of it. We
explained that it was not in the best interests of consumers to make misleading or untrue claims about a product. The
advertisements were permanently withdrawn.