The Website was (and is) www.itsyourmoney.ie It now seems to be under the umbrella of the National Consumer Agency but at the time it definitely came under the Financial Regulator's office. There's still a link to it from their site [broken link removed]
Yea, I missed the ads with the guys on the bus in suits saying "I don't know what a derivative is" and the “I don’t know what the fundamentals of managing sectoral exposure in banking are” ads.