I am not a professional financial advisor but my career was in financial services.
A couple of years back some ex colleagues of Zurich Life came to me for "advice" on their offer of an enhanced transfer value of their deferred pension. I cobbled together a spreadsheet to allow them play with the possibilities. Not surprisingly they all went for the ETV (money in the hand much more desirable than a pension which was guaranteed to be doubled (3% p.a.) in their 80s).
The next bit was where should they invest the money? They were being offered a choice of Zurich's Prisma funds risk rated from 2 to 7 at subsidised AMC. My first almost subconscious piece of advice was that there was no point in looking at alternative fund managers - the subsidised AMC trumped any spurious alpha differentiation.
Zurich gave an indication of the potential returns and volatility of the various risk rating choices and I accepted them at face value and fitted them to a lognormal model (@Marc). I let them play with the spreadsheet to get a sense of what the various choices meant in terms of the Quartile distribution of future year by year pay-outs. They had a facility to input a one off fall in equity values which the spreadsheet converted to the impact on the chosen risk rated fund.
So in the round I saw myself as informing not advising and I note the following points:
1) Ex ante differentiation of fund managers is spurious except as regards their charges
2) It was not for me to persuade them to take risks they don't want to take - but merely to let them have a good sense of the risks
3) I carefully avoided conveying my own instinct that markets were in bubble territory - a view that I have had for as long as Colm has been cleaning up! But they are clued in enough themselves to have a broad awareness of stockmarkets and their recent performance and potential for "crash". I let them test their fears (though I admit the spreadsheet as shipped had a 30% one off fall as its input).
4) I didn't bother them at all with the annuity option. I suppose that is advice but considering they had accepted the ETV it would be silly to reverse back into a lesser annuity. I did give a facility to annuitise at older ages.
As a separate point each of my advisees would probably be thinking in terms of leaving the family home to their estate but not much else and they were aware that in switching from pension to ARF the possibility of "windfall" inheritances arose.
This highlights how important personal circumstances are. I suspect that Colm's "good luck" is really good luck for his kids. Does he consult them on his investment strategy?At the other end of the scale someone investing 100% in equities may be risking being unable to keep a car but in the expectation that if equities behave themselves they might be able to trade up from a Ford to a Tesla. Utility considerations are paramount in making these risk reward trade offs.
Great post Duke. I think you're approach is right. Financial advisors should be educating and informing their clients to allow them to make their own decision. The starting point should be "What is your Goal" and "What is your Time horizon"
Most punters will default to the eye roll inducing "I want high returns with low risk"! But if you make them get specific instead of general..... "I want to retire at 60 with 45K per annum income." Now you an put a model together to show them how to reach that goal, and from there you can explain the risks associated with that model.
It's up to them then if they are willing to take the risks. But at least they understand both sets of risk i.e. you need to take on investment risk to have any chance of making your goal vs you can reduce your investment risk, but by doing so you increase the risk of not meeting your goal.
So that's my answer to the Title Post Question. How can a financial adviser give good long-term investment advice to a client who is risk averse?
You have to tie it to goals and explain with models that you need to balance investment risk with outcome risk.