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Consumers' Association of Ireland: Invitation to Tender
The Consumers' Association of Ireland (CAI) is a wholly independent, non-profit, non-government organisation registered with charitable status. It is a membership organisation and produces a monthly magazine Consumer Choice for its Member subscribers available only through the CAI website at
www.thecai.ie. The site offers Members research access to over 4 years of research and tests. The CAI, uniquely, also produces Ireland’s only entirely independent product tests.
The Association is keen to change and re-focus its consumer-facing identity, lobbying, media interaction and membership recruitment. Our goal is to better interact and engage with our Members but also to present a platform for other offerings to non-members through an up to date, accessible and valued portal.
We require:
Proposals for support to undertake Marketing and other initiatives to create awareness among Irish Consumers of the independence, role and activities of the Consumers’ Association of Ireland (CAI) on their behalf and the benefits of Membership of the CAI.
A Targeted Campaign
The goal of the marketing initiative is to enhance the reputation and extend the reach of the Consumers’ Association of Ireland (CAI) through the procurement of the services, by process of tender, of an experienced professional company or individual who will undertake, organise, provide and guide this targeted campaign to impress the CAI’s activities, offerings and digital presence in Ireland. Including, but not limited to:
- Utilise and build upon the capacity and capabilities of the new website to heighten interactivity and engagement with consumers;
- Enhance the reputation of the CAI in the areas of membership growth while meeting the terms of our mission which is to independently protect, promote and represent the interests of consumers;
- Facilitate a system for regular Consumer Polling on issues of concern and importance which would allow specialised and focussed consumer response and significantly increased traffic through the website;
- Review existing and develop partnerships with Google, Facebook and other relevant and active social media outlets, platforms and forums to create awareness of the presence of the CAI, the availability of its unique and independent Product Tests and its monthly research issues available through Consumer Choice Online and to increase sales;
- Design a structure through which there can be a targeted online presence – relevant to consumers’ needs;
- In what are extremely difficult times for Irish consumers review to provide, upgrade or extend:
- offers to attract and expand the CAI Membership;
- presentation of Consumer Choice magazine in formats varied, more relevant and appealing for Online subscribers;
- Online video delivery and including podcasts;
- Better internal analysis of the existing Complaint Register forum and information facilities for visitors;
- Review and , if necessary, upgrading of the online payment facility;
- The development of a CAI App.
We are unable to provide a guide on cost but would advise that, due to the nature of the organisation, our budget is limited and we will be therefore determining choice of provider from their ‘can-do’ approach matched with a realistic costing.
Closing Date: Monday January 28th. 5.00pm.
FAO: Dermott Jewell, CEO.
Return To: Consumers’ Association of Ireland, 43-44 Chelmsford Road, Ranelagh, Dublin 6 and/or to Email:
cai@thecai.ie
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