I know that was probably what he was referring to. The google-watch site makes a lot of points abut what google does and what future implications they may have regarding data integrity. But its (IMHO) scaremongering.
Even after reading the google-watch articles, why would you be worried about googles cookies? do you let other sites put cookies on your pc?
Ive still to see ANY argument against having the cookie on the pc except for the fact the CIA might be able to use me in a demographic of search terms. Knock yerselves out lads.
Oh, and I might get caught in case I google "how to bury a body in woodlands near the new M3 motorway" a couple of days before I knock off the missus.
As for the ads throwing up mismatches as to search terms, I see they quote 1 mismatch when google handle 200 mill per day. They must have trawled hard for that.
Google makes things easier for web use by providing simple, free, easy to use products. Thats the simple fact of it. If you dont like their practices (like the cookies) which are very transparent, use other software, theres a ton of it out there.