Google announces steps to ban scam ads

Great news.

The bit I like the most is "Google will require financial services advertisers to complete verification based on their authorisation from the Central Bank of Ireland or other appropriate regulator. Advertises who are required to complete the process and do not, will not be allowed to show financial services ads."

The above is exactly what I proposed in the prior thread on this and also what I said to the CBI. Maybe someone is listening.

The proof will be in the pudding. Scams continue to be posted in Google Adwords. Google have not yet introduced this new procedure.

Makes so much sense that only authorized firms can advertise on Google.

Thanks @Brendan Burgess for helping push this issue strongly.

X (full of scam ads) and Meta need to adopt the same procedure.