Google Analytics - what is the best metric to use to measure traffic to a website?

Protocol

Registered User
Messages
4,658
I wish to get an idea about the number of visitors to a website. Google Analytics is installed. I am an amateur with Google Analytics.

GA sends me two reports, I'm not sure why. There seems to be two accounts, or sub-accounts.

One is for: http://nameofwebsite.com

The other is for: http://www.nameofwebsite.com


What is the best metric to use? I see the following when I download a report:
  • Users
  • New users
  • Sessions
  • Sessions per user
  • Page Views
  • Pages per session
  • Average session duration
  • Bounce rate

Thanks.
 
Back
Top