I purchase things like shirts in a good department store when the big sales are on. C&A can have very nice summer wear for men, shorts and collered t-shirts. Have bought a nice jacket there on occasion too. We buy expensive jumpers/cardigans, always in the sales, the better quality lasts longer. So something from Tommy Hillfinger can be more than half price in sales. We don't like M&S, too old fashioned and my OH is a lot older than you. Dunnes have nice men's trousers. Don't think I've ever purchased anything in Penneys for him ever. I do for me and the children. Never purchased anything male in H&M or Zara. For Christmas we buy clothes or jewellery for each other in a large department store and then we can bring it back if we don't like it and exchange it with the January sales. If I'm in a shop with the children they are not allowed to look at anything other than the sales racks (in general, clearly there will be exceptions). I avoid shops when there are no sales on. I got three pairs of summer/shoes sandals last week all half price and they will do me for the rest of this summer and next year too. My hubby got a pair of Hush puppy sandals for less than half price for next year. (We have better weather so wear sandals a lot more and we like good quality ones).