Shops, sun, shops, sand, shops, the odd camel here and there, GREAT architecture, friendly people.
We went in 2003 three months after Gulf War II and had a great time.
We stayed at the Taj Palace in Dubai City, one of the best hotels we have stayed in anywhere, and then the Royal Meridien Beach Resort.
No alcohol at the Taj, but plenty at the Royal M.
While in the city we twice had dinner at the "Automatic Restaurant" in Al Raqsa (?) Road. Go to the family room at the back for great food and very helpful staff.