This happens all the time in my place and it tends to spread like a virus, especially if the top dogs have been off on some management development freebie and come back with a new vocabulary.
this can leverage a win-win and that's a good space to be in
WTF !
I, being a cynical old grump, tend to challenge them when I first encounter it - Sorry I didn't understand the phrase you used there ? On occasion it makes them self-aware and defensive.
I was reading an article recently on the future of bit-torrent and the CEO of the company was talking about the strategy to monetise the streams. Monetise ? I thought I was reasonably well read and literate but that's a new one on me !