Discount on new Mini?

There are a number of cars in the market in which there is no chance of a discount no matter how hard you haggle. The mini is one of them.

It's funny though...the way Minis hold their value would make you think they are correctly priced. In reality, brands where large discounts are the norm seem to be overpriced with discounts almost factored in.
 
I have read that the old mini barely made a profit.
the VW golf GTI another car which you don't really get discounts from is currently made at a loss!