The annual management charge is 0.75% which is about standard. That pays for the company to hold your investment, administer your policy, pay for light & heat, staff, compliance etc. €300 a year isn't that much.
The €5,000 deduction from your lump sum was probably deducted as a commission payment and paid to the advisor who set up the policy. For regular payment premiums (paid monthly, quarterly or annually), the commission can be up to 25% of the contribution (it used to be up to 60%). I would guess that is what the big deduction was for. I have never seen an insurance company deduct €5,000 in charges up front for anything other than commission payments.
Steven
http://www.bluewaterfp.ie (www.bluewaterfp.ie)