different rates on .ie website

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I just booked a double room in the Travel Lodge in Derry for stg£26. I used the www.travelodge.co.uk website. The same room is stg£33 on the www.travelodge.ie website.

Here is yet another example of the Irish being charged more, probably because we are more willing to pay higher prices, and are less price-sensitive.

Or maybe it's because the two websites aren't co-ordinated??
 
Weird. I did the same for Nov 23 in Galway. The Irish site was €49 and the UK site €59.