When we sell a house we measure the internal length by breadth by number of floors, that give us the internal floor area, including of course the walls and stairs. That is the standard way it is done. For insurance purposes we measure the external of the above. I agree that some agents measurements can be suspect, partly because they rush the job or they are measuring the wrong way, eg external instead of internal. We measure twice, once when we get our instruction, and once again at teh first viewing with the brochure in our hand, and yes mistakes do happen. We never exaggerate the floor area, it is what it is. anonymous auctioneer.