Credit Unions top the list of reputable Irish organisations

Brendan Burgess

Brendan Burgess

Founder
Messages
54,755
www.rte.ie

Credit Unions, An Post and Boots top reputation rankings

Credit Unions have topped the annual ranking of the Ireland Reputation Index for the third year in a row.
www.rte.ie www.rte.ie

A body which pays nil on shareholder accounts and has some of the highest interest rates and it tops the list?

We are clearly not price conscious in Ireland.

An Post comes next. Their deliveries are fine, but obviously people don't mind queuing in post offices while most of the counters are unstaffed.
 
Do participants pay the PR agency to take part in the study? Can you see a commercial organisation undertaking a study like this for free? What methods are employed to measure reputability? Are they the coloured "smiley-face" buttons on the leaflet stand as you exit LIDL? I've been a client of a number of the organisations listed and I can'r remember being asked to measure their reputability, by anyone, ever. Can you?

I've been unable to find any published study methods which would seem to indicate that they're secret between the PR agency and their clients, so no one outside gets to examine them. Is this akin to the discredited "Best in Class" County Council / Public Service Organisation awards of a few years ago? Winners would get a nice paid-for plaque to park at reception, indicating nothing other than they'd paid for a piece of plastic.
 
mathepac said:
I've been unable to find any published study methods which would seem to indicate that they're secret between the PR agency and their clients
Click to expand...

I presume that they will disclose the methodology for the study.
If it's secret, then I will definitely ask RTE to stop covering it in the Business News and suggest that they ask the Reputations Agency to pay for the ad like anyone else.
 
You must log in or register to reply here.
Back
Top