Is anyone else irked by the current Iarnrod Eireann ad featuring Craig Doyle?
I must confess at the outset that the said Mr Doyle annoys me no end. I find him all style (for want of a better word) and no substance. He's the complete opposite of monotone, with an annoyong propernsity of raising and lowering his pitch several times in a single sentence. For the easily distracted, this has the capacity to mask the bullsh!t he normally comes out with.
The IR ad sees Craig in full flow. It casts him in a number of "deep" scenarios - e.g. staring into the mid-distance contemplating the strides that IR have made in recent years, nodding sagely on production of his electronic ticket, etc.
The most annoyng part, however is the voiceover which seems to have been scripted solely for the purpose of giving full license to his pitch-altering abilities e.g "....to allow for the deilivery of new intercity carraiges (raise pitch) that have started arriving (lower pitch) from Northern Spain."
What is the significance of "Northern" Spain in particular? Is it a famous carraige-producing region with much the same reputation for trains as, say, the Chainti region has for wine? Are passengers, on boarding one of the new carraiges, likely to statre into the mide-distance (much as Craig might) and say, "this carraige is soo impressive it can only be from northern Spain".
Or is it that the inclusion of "northern" Spain was necessary to allow Craig add a extra pitch change to his voiceover. I suspect the latter.
Anyway, I realise this is just the demented rant of someone who should know better than tho take these things seriously. But having unloaded my annoyance onto the appropriate forum, I feel somewhat liberated.
Thanks.
I must confess at the outset that the said Mr Doyle annoys me no end. I find him all style (for want of a better word) and no substance. He's the complete opposite of monotone, with an annoyong propernsity of raising and lowering his pitch several times in a single sentence. For the easily distracted, this has the capacity to mask the bullsh!t he normally comes out with.
The IR ad sees Craig in full flow. It casts him in a number of "deep" scenarios - e.g. staring into the mid-distance contemplating the strides that IR have made in recent years, nodding sagely on production of his electronic ticket, etc.
The most annoyng part, however is the voiceover which seems to have been scripted solely for the purpose of giving full license to his pitch-altering abilities e.g "....to allow for the deilivery of new intercity carraiges (raise pitch) that have started arriving (lower pitch) from Northern Spain."
What is the significance of "Northern" Spain in particular? Is it a famous carraige-producing region with much the same reputation for trains as, say, the Chainti region has for wine? Are passengers, on boarding one of the new carraiges, likely to statre into the mide-distance (much as Craig might) and say, "this carraige is soo impressive it can only be from northern Spain".
Or is it that the inclusion of "northern" Spain was necessary to allow Craig add a extra pitch change to his voiceover. I suspect the latter.
Anyway, I realise this is just the demented rant of someone who should know better than tho take these things seriously. But having unloaded my annoyance onto the appropriate forum, I feel somewhat liberated.
Thanks.