company referring to we when there's only I

[moneygrower]

when your business has a name other than your own, say Rusty Radiators but you're the only person working in or for rusty radiators, how do you refer to your company in your literature, do you say we provide fine rusty radiators or I provide fine rusty radiators?
Should you just pick one and get on with selling radiators???

 

[ButtermilkJa]

I would say "Rusty Radiators provides...".

 

[amgd28]

"We"

 

[Lobby]

Technically "Rusty Radiators" is an "it" as it's a company, not a person. But in most instances it doesn't read correctly when used that way, my own opinion is that "we" sounds better.

(When I worked for a large US multinational they were strict about use of "it" at all times")

 

[ClubMan]

Is Rusty Radiators the individual's name or the company's name?

 

[dooloo]

"We"

 

[boskonay]

Mr. Radiators, or Rusty to his mates

A company is an entity - almost a 'person' itself in the eyes of the law.

 

[moneygrower]

hi, sorry for not getting back got interrupted writing post.
It's not a company, not in the legal sense, just a person providing a service. But I think it's the service that is called Rusty Radiators, not the person providing the service! Avoiding any we/I references altogether seems the best solution so far.

 

[S.L.F]

We

 

[Genghis Khan]

I use 'we' .

 

[Bronte]

I too use we

 

[MichaelBurke]

The company is we, but you can also refer to yourself as we, I believe it's known as the royal we