I agree that it is crazy for kids to be getting presents from their aunts and uncles. THe number of presents gets ridiculous. The kids dont appreciate gifts when they get too many, and the aunts and uncles do feel under pressure to buy presents if everyone else is, which is not fair.
We pair each of the kids with a cousin of approx the same age and they exchange presents. The kids get one decent present and no-one is under unfair pressure.
Generous single and non-parent aunts and uncles who really want to buy presents can of course buy them, but suggestions for trips to cinema / panto, vouchers for clothes shops etc are a great idea.
Even at 7, my daughter loves the idea of having money or a voucher to go to a shop to choose stuff for herself.