it may be rebranded, but if it is it's probably severely watered down..at a guess..
we had the b&q stuff bought, and checked with a few people...it was returned at the weekend and we put up crown magnolia instead, we got agood deal on it but it was still a few euro dearer than the b&q stuff. Have to say though was worth it..all the upstairs has at least one coat, most have 2 and every wall is perfect...well as perfect as our painting skills allow, but can't blame the paint for that