Agreed. Very creative advert.
I'm sure we're proving the advertisers right by even discussing it.
I prefer the bonnie tyler version.
Good ad alright, just wondering why the gorilla has an earpiece in his left ear though (it can be seen approx 48 seconds in just after he starts drumming) - maybe so the producer can give directions on when to start playing or something?
Is advertising considered successful because people talk about the product or because they go out and buy it? Or both?
I've been an avid F1 fan for 17 years, watching races (and going to a few), qualifying, practice, numerous websites, magazines, DVD's, merchandise etc. I could probably tell you most of the sponsors of each team over the last decade or more, yet it's never made me go out and buy the products. So has F1 advertising been successful on me?
Well the add worked for me. I'd never normally buy a plain bar of chocolate but watching the add the other evening gave me a goo for a bar of Cadbury's so popped over to the Spar to pick one up and then remembered how good the chocolate is so will be buying more!
Is advertising considered successful because people talk about the product or because they go out and buy it? Or both?
I've been an avid F1 fan for 17 years, watching races (and going to a few), qualifying, practice, numerous websites, magazines, DVD's, merchandise etc. I could probably tell you most of the sponsors of each team over the last decade or more, yet it's never made me go out and buy the products. So has F1 advertising been successful on me?
If you wear merchandise with advertising logos etc aren't you just an extension of what is on the car, an walking advert for the companies concerned ??
The same with Man Utd or Liverpool. I might not use AIG ( i have) or drink Carlsberg but if i wear the jersey i am a walking advert for Carlsberg or AIG and brand Utd or Pool.
Just a thought......
Best as by a long way on TV at present. I always knew gorillas/chimps etc were smart but didn't reailse that they were very musical as well.
I know Im setting myself up for dumbest-post-of-the-year award - but that monkey is real? Really? I thought it was a clever CGI thingy.
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