They are overlooking the majority of their members – millions of savers – and behaving increasingly like banks, where all that matters is profit.
Profit does matter. Building societies, like banks, need to build reserves and plan for future growth. But unlike banks, which have outside shareholders to reward (and taxpayers to repay in the case of Lloyds and RBS), building societies, which as mutuals are owned by their customers, should be putting customers first. That means depositors.
Building societies’ depositors number 21 million, far outweighing the sector’s mortgage borrowers, of which there are just 2.8 million.