it's not that funny
i'm with brendan on this. i canceled my bupa plan last year after observing what happened to a friend with no health insurance who got appendicitis last year. they were promptly treated. it cost them around 40 quid. horror of horrors, they had to share a ward with hoi polloi. in the vast majority of cases, this is the only difference in treatment between the insured and the uninsured for non-elective hospitalization and i'm not that fussy. when i'm sixty, i'll buy the top health insurance plan which will ensure i get good value subsidised by the under 40s.
nor do i bother paying 4 quid a month to insure a 39 euro mobile phone.