Ballinamore is not exactly prime investment territory, and rentals would not be great there. It might seem tempting to an investor with limited capital, but in these kinds of towns generally there is an unrealistic expectation by sellers about what their properties are worth, based mostly on what they see being achieved in better areas. In addition, the exit prospects are poor; you could wait years to offload such a property at even what you paid for it. Most locals prefer to buy a house with a bit of ground around it, and that's pretty much all that moves in the market.
If this ever changes and prices rebalance to a sane level in these secondary areas, you might see a revival of the markets there with outsiders moving there because they are cheap, creating a sort of revival of the fortunes of these towns. In the meantime, best advice is to avoid such markets. Sorry, Ballinamore!
Large multiples have target populations for stores, so many people within ten minutes driving etc., I don't think Ballinamore would be high on their list.