Both Companies have had their backs to the wall over the past number of years, it could be said that they were struggling and the lack of further credit forthcoming may have been the final nail. In the case of Adams there may have been a better selection more competitively priced in a huge array of other retailers and supermarkets. In the case of Waterford Wedgewood I recall during a previous restructuring they mentioned cheaper items from Asia being a factor in the fall in demand for their product, although as both are a long established premium brand I didn't really understand how that may have been. I think its sad however, that both brands (WW) have been allowed to fail, when we consider the beautiful craftsmanship and artistry involved. At the back of my mind I do feel it may have been greatly mismanaged.