Apple store prices - Ireland cheaper than UK

Has anyone else noticed that the Apple Store .ie is cheaper than .co.uk?

The Apple Watch 44mm Series 4 GPS is €469 on the Irish site and £429 GBP (€501 using Revolut) on the UK site.

This is quite unusual as I've always used the UK site significant savings in the past.

If you use Littlewoods Ireland, for a lot of items, including the Apple Watch 44mm Series 4, they match Apple's prices and give you 6 months free credit (24 weeks to be accurate). I bought mine there and paid the €469 a couple of weeks ago.