Brendan Burgess
Founder
- Messages
- 53,694
Interesting article by a director of IPSOS MRBI
However, successful political campaigns are built upon appealing to those most likely to turn out and vote. Not only are there are more people in Ireland aged 50 and older than there are aged between 18 and 34, but also older voters are more likely to turn out on election day. For every vote cast by those aged under 35, there are roughly two votes cast by those aged 50 and older.
It is only when this older group is convinced by a particular argument that electoral success will follow. This was the case in the eighth amendment referendum, when those aged over 50 voted as a whole in favour of repeal.
It was also the case in the recent general election, with over 50s voting for change.
Election not a ‘youthquake’ but desire for change across electorate
Motivating sizeable vote aged 50 and older provided SF with unprecedented success
www.irishtimes.com
However, successful political campaigns are built upon appealing to those most likely to turn out and vote. Not only are there are more people in Ireland aged 50 and older than there are aged between 18 and 34, but also older voters are more likely to turn out on election day. For every vote cast by those aged under 35, there are roughly two votes cast by those aged 50 and older.
It is only when this older group is convinced by a particular argument that electoral success will follow. This was the case in the eighth amendment referendum, when those aged over 50 voted as a whole in favour of repeal.
It was also the case in the recent general election, with over 50s voting for change.