A few issues and questions arise.
You cant sell the apartment unless you have the cash to clear the entire mortgage unless your bank have agreed to allow you to take a loan for the NE.
you cant sell the site, unless it has outline planning permission for anyone to build, not just you ( what are the rules of the local authority about who can build a once-off house in this area). a site without planning permission is a field.
If there is planning permission, what is the current valuation of the site ?
is it more or less than the NE ?
Finally, do you have any savings ?
How will you fund the deposit and costs of buying a house ?
Where do you want to buy a house and will you get a mortgage for a house in your chosen location ?
Why do you want to do this now, is it to get rid of the pressure of the NE, because you and your family need more living space or because you really want to move to where the site is ?
I know these are personal questions, but you need to know why you are doing this to help you make the best decisions ?