The redundancies, mortgage rate increases, previous branch closures, the ending of fixed rate mortgages & new deposit products are all attempts by IL&P to bring PTSB back to a viable state. Attempts being the key word.
The flip side is there is a deposit war in progress at the moment, partially due to the deposit flight, and PTSB are having to pay higher deposit rates as a consequence. Good for savers who are happy to keep their deposits in PTSB.
It will not be easy for IL&P to bring the loans:deposits ratio down from 260% to 100%.