Hello 1997,
From experience, the €2000 will cover tiles only. You will have to organise the labour yourself. I would imagine that you will get a €2000 voucher for a particular tile shop. You will also only be allowed to buy full-price tiles with the voucher, not any special offers.
When we received such a voucher, we spent the voucher on the grout and adhesive first (as this tends to be a fairly standard price and not subject to sales etc) and then spent our the balance plus our own money on the tiles we wanted (therefore we were able to avail of any special offers going)
I have a good recommendation for a tiler in the Kildare area if that's any use to you.