In a way I cant blame them. Irish deposit rates are very unsustainable.
Anglo Irish are paying 3.50% as are INBS, Whatever about Anglo, but INBS do not have a future and are pushing the cost of retail funding up for other insitutions.
If AIB were to compete in Ireland, they would need to be in the 3.30-3.50% space for 1 year fixed deposit.
The Irish Rates are more unsustainable then the offshore rates... they are getting away with paying 3% for 12 months. They would not be able to do that here and attract new business at this cost. There would be a higher cost to attracting the business AIB are obviously trying to acheive in Ireland which would also be adding to their costs.
Its also more prudent I think that they are trying to build their deposit base across more then 1 source.
Why should the media be focusing on this? AIB/Anglo are trying to attract funding into a different source and are paying rates to do so. Its no different to what INBS, EBS, PTSB are doing here at home (paying way in excess of the market to compete, attract new business and retain existing business)