Yesterday I was pricing flights to Marseille with Aer Lingus for next May. They were coming in at €9.99 plus taxes. Outwards taxes were €36 and on the way back €34.
Today Aer Lingus have announced a summer sale of 25% off. I assumed therefore that the €9.99 flight price would be reduced by 25%. Not at all.
Today they have increased the flight price to €13.99 and then reduced this higher fare by the 25% summer sale.
The nett effect is an actual increase in the cost of the flight during their summer sale. It is now more expensive to fly in their summer sale than before it when there was no sale.
Today Aer Lingus have announced a summer sale of 25% off. I assumed therefore that the €9.99 flight price would be reduced by 25%. Not at all.
Today they have increased the flight price to €13.99 and then reduced this higher fare by the 25% summer sale.
The nett effect is an actual increase in the cost of the flight during their summer sale. It is now more expensive to fly in their summer sale than before it when there was no sale.