I know we would never be expected to believe that the Stone Roses have reformed and are playing at the local pub, but isn't it clever advertising to have posters around towns with massive writing for STONE ROSES or KINGS OF LEON, with "a tribute to ..." in miniscule writing above it.
a tribute to ...
KINGS OF LEON
appearing here
7th February 2011
a tribute to ...
KINGS OF LEON
appearing here
7th February 2011