I'm in the process of expanding some work I have been doing in the area of training for managers and other topics like time management, communication skills for business etc.....soft skills....
Want to expand to offer the courses to the public as well as tailormade for specific companies but am a little stuck.
As you are all a pretty intelligent bunch I wanted to now what kind of advertising you would respond to? So far, some courses I have advertised have been via email (to friends and colleagues) but I know this is not enough...The options as I see it are, national newspaper advertising (VERY expensive), local newspaper (less expensive but would you take any notice of courses advertised here?), flyers sent by post to companies? etc
Any other ideas?