Advert on web directory very low ranking what to do?

It is realatively easy to set up your own adwords account on google (If I can do it anyone can!). Once you decide on your advert you can limit your spend to daily & monthly spends. Generally the more you spend on cost per click the higher up the list you get - much easier to keep a handle on your spend than handing your money over to virtual cowboys ;)
 
Thanks for that,I would just hate to give this company any more money for providing next to nothing but a persuasive sales spiel.
 
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