Hi MarysCross,
Thank you for your response. You are so right. There are so many directories available. We done some homework and recognised that there is loads of room for improvement. Our unique selling proposition or selling point is clear branding, smart marketing and unrivalled value. The site is under final stages of construction and we willl be launching soon. We have factored in SEO and will be conducting a host of PR exercises. The package has been put together with careful consideration to marketing budgets and solutions to ensure we have a competative offer. Other aspects to the site are refreshing and new and is tailored to facilitate a truly useful resource for the end user. I am under no illusion about the challenges, but thats what we love and are confident we can overcome. We just need the right help at the right time. What do you do yourself, you seem well tuned in this area.
Wishing you health and happiness,
Eli.