Hmmmm, I think we have to have some scepticism about this. For starters, the report (as far as I can see) is from 2011. A lot has changed in the mobile market since then, a heck of a lot, and I wonder if a straightforward price comparisson is that reasonable.
We've no idea of the market in Lithuania, other than it is cheaper there. But then here, like elsewhere in the EU the market has moved away from calls and sms to cellular data useage. In order to compete on data, data costs have come down, but call costs go up. Is that the same in Lithuania? Or is the phone market competition there based on making calls?
The article doesn't mention if its based on Pay As You Go or contract or an average of the two. It doesn't mention if the cost takes into account free call bundles (which have changed considerably since 2011) or the cost of a call once you've gone over your free minutes. It doesn't tell us if the cost average is based on the cost of the phone being taken into account in contracts etc.
In fact it tells us sweet FA, it doesn't even link to the report itself, but it's the silly season and the media needs to get us wound up about something.