There will continue to be a market for With Profit Bonds while the providers, advisors and clients make money from them. Funnily enough, the biggest critics of With Profits in the past have been the providers that do not offer them in their product range.
The providers have meddled with the guarantees on the products over the last 7/8 years and they, in general, are not as attractive as they used to be. The underwriting risk has been shifted from the provider to the client.
My own understanding is that with profit reserves would have been depleted somewhat over the last number of years. These reserves are the back bone of the funds under management. I have seen payouts in positive territory where the underlying assets portray a very negative picture. But, then again, this is one of the fundamental advantages of the product.
In my experience, the only really unhappy with profit clients are the ones that don’t stay to maturity or effected policies with some of the ‘lesser’ companies. The maturity payments may not reflect the same return that you could have achieved on a unit-linked managed fund, but a price has to be factored in for any underlying guarantees that the client may have had. The same ‘price’ will apply to some of the ‘protected’ funds that are available on the market at the moment.
I suppose, it is basically down to what the investor is looking for. With Profit Bonds give some investors a warm/secure feeling about their investment, and they tick all their investment criteria boxes. In periods of sustained stock market growth it is hard to see why one would invest in a product like this, but, the popularity of ‘Tracker, Guaranteed and Protected Bonds’ is testament to the demand that there is for them.
The charging structures leave a lot to be desired but I am not sure how much will there is to change these. It is much easier to get a fund valuation on a With Profit Bond now, than it was in the past, so it is incorrect to say that the client would have no idea how the fund was doing for ten years.
Finally, just to prove how bizarre these funds can be and the different ways in which bonuses are declared, the following is an actual example of the same amount of money invested with two different ‘with-profit’ life offices within a week of each other. Both funds are now closed to new business
Current Surrender Values on a Initial Investment of €5,0078.95 in April 1998
Company A - €6,631.48
Company B - €9,750.00