truthseeker
Registered User
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Ok - Im normally quite liberal about the ads that I see on the tv and Ive never felt the need to complain before but this morning I saw an advertisement that just took my breath away with its irresponsibility.
The ad is for Sure Girl (a spray deodorant), and the scene takes place in a moving vehicle, 3 young girls (perhaps 14 years old or so) are in the back seat with a front seat passenger recording action on a camcorder - music blasts through the car and the 3 young girls in the back are bouncing around and dancing in their seats to the music of 'Dont you wish your girlfriend was hot like me', arms flying about and one girl hangs out the window at one point. The product is revealed only at the end of the ad.
Why am I annoyed? Because not one of them is wearing a seatbelt, they are throwing themselves around the back of a moving car, the person with the camcorder is giggling and encouraging them on - I honestly thought it was a Road Safety ad and that we would suddenly see all 3 being thrown into the camera and bashed to bits to illustrate how unsafe they were.
I was flabbergasted when I realised it was a deodorant ad - I just dont think it presents a very responsible attitude to Road Safety in this day and age.
Im going to make a complaint about it to the Advertising Standards Authority.
Has anyone else seen it and what do they think?
The ad is for Sure Girl (a spray deodorant), and the scene takes place in a moving vehicle, 3 young girls (perhaps 14 years old or so) are in the back seat with a front seat passenger recording action on a camcorder - music blasts through the car and the 3 young girls in the back are bouncing around and dancing in their seats to the music of 'Dont you wish your girlfriend was hot like me', arms flying about and one girl hangs out the window at one point. The product is revealed only at the end of the ad.
Why am I annoyed? Because not one of them is wearing a seatbelt, they are throwing themselves around the back of a moving car, the person with the camcorder is giggling and encouraging them on - I honestly thought it was a Road Safety ad and that we would suddenly see all 3 being thrown into the camera and bashed to bits to illustrate how unsafe they were.
I was flabbergasted when I realised it was a deodorant ad - I just dont think it presents a very responsible attitude to Road Safety in this day and age.
Im going to make a complaint about it to the Advertising Standards Authority.
Has anyone else seen it and what do they think?