Lucan Rental Market
If, as Eamon66 states that Lucan is not a Section 23 designated area and the developers know this and are getting the scheme passed by the Revenue Commissoners under the North Clondalkin banner, then surely it is false to knowingly advertise the address as Rosse Court, Lucan.
It might be interesting to phone DNG and just enquire that Lucan does not seem to be on the list of Section 23 designated areas and see what they say.
It is where I thought it was, I passed it on my way home from work this evening and to say it is not in a nice area is a bit of an understatement. Furthermore, there are millions of them, given that the real Lucan market is already saturated, the North Clondalkin Lucan market will prove impossible to achieve a decent rent. I reckon most of them will be let out to the EHB.
I know developers have indeed tried this trick in the past playing with address codes, people buying in Foxborough fell victim to this when their post arrived with a D22 posmark instead of a Co. Dublin postmark and so did Whitethorn.
What appears to be worse in this case is that the developer is claiming for the address to be North Clondalkin for the Revenue Commissioners and Lucan for the purchasers. Big price difference between North Clondalkin and Lucan. Developer getting best of both worlds, north clondalkin tax break and lucan selling prices.
I also know that it is not illegal, as the sales brochures are not legally binding. I did note on the advertising board that it said Lucan and they did not specify Lucan, Co. Dublin or Lucan South, Dublin 22, so if pushed they would tell you that the full address is Lucan South, Dublin 22. I am sure DNG would classify it as clever marketing rather then false advertising.
I personally think this type of thing should be made illegal and that brochures should legally have to list the full postal address so people can see exactly where they are buying.