APR
Liam,
Fair point. Obviously APR can change and if it does, then this must be considered as an other factor. But apart from cost, which APR (at any given point in time) is a true reflection of, I don't really see any other hugely significant factors. There are minor things such as policies on arrears, ease of remortgaging etc., but basically, its a commodity product and cost is king.
This is even more so with the tracker mortgage, where APR is essentially defined (if not fixed!) over the entire life of the mortgage.
Now if institutions started to offer really innovative stuff like current account mortgages, then the picture would change. But, I don't see any evidence of this happening............
Perhaps Liam could comment on the demand, if any, for this?