Which bank introduced 100% mortgages?

Brendan Burgess

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Perplexed said in another thread:

I doubt if Irish banks would ever have gotten into 100% mortgages if it hadn't been to keep up with some of the foreign competition.

Which was the first bank to introduce 100% mortgages? I thought it was permanent tsb?
 
Yup - First Active launched their 100% product on 18th July 2005. Before this, a few lenders had been offering 100% mortgages to a small group of professions.
 
Apologies for that. I had always thought it was Halifax ! They had a very aggressive ad campaign that sticks out in my mind.
 
I remember it so well being announced back in 2005 on the bus to work...thought it was too good to be true!
 
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